Sunday, June 15, 2014

11-2 The Writer's Perspective

Stories come to us as wraiths requiring precise embodiments. Running seems to allow me, ideally, an expanded consciousness in which I can envision what I'm writing as a film or a dream. I rarely invent at the typewriter but recall what I've experienced. I don't use a word processor but write in longhand, at considerable length. (Again, I know: writers are crazy.)  - Joyce Carol Oates

For as long as I can remember, I have wanted to write, had the urge and desire to create works that would convey depth, emotion and experience to the reader, to make them think, feel and react.  It has been something I have worked at for a long time, with small bursts of success here and there, most often in terms of my professional life, where my ability to turn a phrase or summarize a technically complicated idea into a concise and salient point will be met with a “good job” by a co-worker or supervisor.  When it comes to my personal writing, however, I have been lax as of late.  While I have participated in National Novel Writing Month (an exercise that challenges one to write 50,000 words in 30 days during the month of November) for the last five years and “won” (completed the challenge) four of those years, I have failed to keep up with the momentum that the daily practice affords me, and reading through the process as described by Joyce Carol Oates in “To Invigorate Literary Mind, Start Moving Literary Feet”, was a refreshing and completely identifiable description of the task of writing and the necessarily solitary practice it is. 

Oates, one of America’s most prolific and varied writers, is a master of the written word.  Even the article is poetry on the page, and pulls the reader in to the scene she sets as she compares the practice of running to the practice of writing.  Her descriptions of the “mindlessness” of running, of how it is in and of itself a meditative act that affords her the opportunity to lose herself in thought, is one that I believe many writers would agree with, because it is often within the mundane tasks of day to day life that the little bursts of inspiration can materialize and demand attention be paid.  It is often when one’s mind is engaged in something that is so automatic that the freedom to create, to imagine worlds and characters, can rise up. 

As I have progressed in this course and reflected more and more on the use of social media by writers and readers, it appears that while the process Oates details still remains solitary and meditative, the ways in which those works are consumed, interpreted and disseminated has changed.  Between Facebook, Twitter and blogs, as well as other platforms, writers have a myriad of ways to market themselves and their work, a task traditionally handled by publishing companies.  As the world of self-publishing has boomed, writers who are truly motivated to get their works in as many hands as possible are driven to get their names and works out among the worldwide audience available to them via the Internet, and the possibilities are almost limitless.  A quick review of the books listed on the Amazon Kindle application bears this out, as many writers have chosen to forego the traditional publishing route and utilize services provided by on-demand publishers such as Amazon Kindle Direct, Lulu, etc.  Just as the internet has given power to the reading audience to comment and determine which entertainment products might be successful, so to have these new tools available to writers allowed them to market their books directly to audiences that might have an inherent interest in their works.  Through my own presence within vegan groups on social media, I have discovered many cookbook and animal rights authors that I might not have otherwise known about any other way, because these authors make themselves open and available via social media as a way to connect with their target audience.   

Reference:

Oates, J.  (1999, July 18).  To invigorate literary mind, start moving literary feet.  The New York Times.  Retrieved from http://www.nytimes.com/library/books/071999oates-writing.html

Sunday, June 1, 2014

9-1 - Multimedia Tools

The ways in which information is delivered has evolved at a drastic pace over the last few years.  With the rise in the use of social media such as blogs as a mode of communicating information, the use of multimedia has risen as well.  Multimedia tools have become so prolific in their use, as Sniderman notes, “A website without multimedia is like a cupcake without icing: Functional but lacking. These days, all manner of web pages from huge company sites to small business blogs are expected to add audio, photo, or video to their posts and homepages” (2010).  From news sites to even privately run blogs, the use of multimedia helps to add to the message, providing a more robust experience for the reader or viewer.  

Within the article Snow Fall: The Avalanche at Tunnel Creek (2012), the use of multimedia tools gave the story of the avalanche a lot more depth.  The videos and maps provided a great deal of background information to enhance the story, making for a more well-rounded story that held human interest as it detailed the facts of the episode, and also provided a great deal of information related to the weather conditions that lead to the dire situation the skiers found themselves in.  Reading this article as someone who is not a skier and not well-versed in snow conditions and other terms related to the sport, I appreciated the explanatory maps and terminology that Branch provided, as it provided a level of detail that would not have been available within a simple newspaper story. 

As an example of a corporation’s use of multimedia, Catamaran Corporation, a prescription benefit management company (http://www.catamaranrx.com/) utilizes multimedia tools to convey the company’s services to potential and current clients.  The use of a video detailing a new service offering within the specialty pharmacy segment further demonstrates the company’s commitment to provide unique service offerings to their clients and members.  The video demonstrates the personalized member engagement service offered to those receiving specialty medications for chronic conditions that many times must be self-administered.  Through the video conferencing, patients are able to discuss topics such as potential side effects with a registered pharmacist.  A PowerPoint presentation of the “Catamaran Difference”, a company-wide initiative centered on building accountable and reputable relationships with clients is also provided, as are links to Catamaran’s Twitter and newsfeed in order to provide information regarding industry updates and clinical trends.  The overall messaging of the site provides a cohesive overview of the company as a whole, and the use of multimedia helps to push the message of “stay well ahead”, the company’s motto.   

References

Branch, J. (2012). Snow fall: the avalanche at Tunnel Creek. The New York Times. Retrieved from http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek.

Sniderman, Z. (2012, Jul 28). How to: add multimedia to your blog. Mashable. Retrieved from http://mashable.com/2010/07/28/add-multimedia-to-blog/.

Sunday, May 25, 2014

Links to Blog Commentary

Below are the links to the blogs I commented on this week:



 

8-2: Best Practices

The blog I chose for this assignment is located at the following address:  http://georgevanantwerp.com/.

The purpose of the blog, “Enabling Healthy Decisions” as stated is:  “This blog (formerly The Patient Advocate) contains my thoughts about healthcare. It is generally focused on marketing related issues from a patient perspective. After working in healthcare, my opinion is that most companies today think of patients as claims. I advocate that healthcare needs to be more like consumer products and think differently about how they interact...both for their own personal benefits and for the patients”.   It is written by George Van Antwerp, Vice President of Product Development at inVentiv Medical Management.  As detailed in the "About" section of the blog, Mr. Van Antwerp has extensive experience in the business and product development functions of both healthcare and non-healthcare related companies, and offers his insight on numerous healthcare related topics.  


I find the information Mr. Van Antwerp provides to be of great interest, especially as it pertains to my work within the prescription benefit management field.  As implementation of the Affordable Care Act (ACA) moves forward, healthcare companies are quickly moving to change the way they operate on a day to day basis in order to ensure compliance with the mandates and offer their clients and members the most optimal care.  Van Antwerp’s experience and knowledge in the field provides analysis and offers best practice solutions for those within the healthcare field to help best operationalize new technology to engage patients and in the long run, achieve better health outcomes.  

As far as best practices, I believe the Van Antwerp’s blog offers a number of them:

-Given the overwhelming amount of political talk and opinion regarding the ACA and healthcare in general, and the wealth of disinformation on the web, finding sources that simply break down the facts in a way that is easy to understand and to digest is invaluable.  Van Antwerp’s analyses of subjects ranging from drug trends to the rise in specialty pharmacy utilization to the use of new media to communicate with patients and providers, is thorough and well thought out.  

-As mentioned, Van Antwerp writes about a variety of subjects related to healthcare, providing a broad picture of the “holistic” approach that is becoming more prevalent among healthcare companies and service providers, offering an all-encompassing look at the many different aspects of healthcare.  From the issue of legalized marijuana versus drug abuse prevention, to how best to address the obesity epidemic that is proving to place more and more of a burden on our healthcare system, Van Antwerp provides measured, logical analyses that are positioned to engage and encourage discussion.  

-Van Antwerp also posts on a regular basis, an aspect that is very important especially given the changing nature of healthcare and services as new innovations are discovered and implemented.  

Overall, I believe that the information Mr. Van Antwerp provides is useful, and not just for those who are working in the healthcare environment.  As new innovations and strategies regarding the best way to deliver optimal healthcare services are devised and implemented, anyone can benefit from having access to the knowledge that Van Antwerp provides, because one of the best ways to help bring healthcare costs down is to have an informed and empowered customer/patient base who are engaged in their care for now and for the future.  

 
 
 
 


 

Sunday, May 18, 2014

7-2 Press Release

FOR IMMEDIATE RELEASE

January 22, 2012

Multiple sources have confirmed that Joe Paterno, legendary coach of the Penn State Nittany Lions football team, has passed due to complications from cancer. 

Paterno, who was diagnosed with cancer in November 2011 after a visit to his doctor for a bronchial issue, succumbed to complications from the disease while surrounded by his family at a local hospital.  Mount Nittany Medical Center released a statement confirming that Paterno had passed Sunday morning of “metastatic small cell carcinoma of the lung”, a condition indicating that the illness had spread from one part of the body to another unrelated area. 

The family released a statement Sunday morning which announced his death.  "He died as he lived," the statement said. "He fought hard until the end, stayed positive, thought only of others and constantly reminded everyone of how blessed his life had been. His ambitions were far reaching, but he never believed he had to leave this Happy Valley to achieve them. He was a man devoted to his family, his university, his players and his community."

Paterno took over head coaching duties of the Lions in 1966, upon the retirement of his predecessor, Rip Engle, and went on to become the most successful college football coach, including a record 409 wins, as well as appearances in 37 bowl games and two national championships through the course of his tenure.  Over 250 of his former players went on to the NFL where they found success.

Paterno built a program focused not only on the football, but which also stressed academic achievement for his players in the classroom, and preached “success with honor” to his players.  He implemented what he referred to as his “grand experiment” in which graduating players was as important as the wins achieved on the field.  He was a frequent guest speaker at alumni gatherings around Pennsylvania, and was a frequent speaker on the topic of ethics in sports. 

Paterno’s career and his legacy were tarnished by the events of the Jerry Sandusky scandal that rocked the Penn State community during the latter end of 2011, and he was fired on the evening of November 9, 2011 after stating that he was “absolutely devastated” by the case that had also ended the careers of two university administrators due to charges of perjury and failing to report incidents of abuse of which they had been made aware.  In a statement announcing that he would retire at the end of the 2011 season, prior to being let go by the board of trustees, Paterno said that the incident was, “one of the great sorrows of my life. With the benefit of hindsight, I wish I had done more."

FACEBOOK POST

The entire Penn State community is mourning the passing of Joseph Vincent Paterno, legendary head coach of the Penn State Nittany Lions football team.  Paterno succumbed to complications from cancer the morning of January 22, 2012.  During tenure as head coach, Paterno led the Lions to more wins than any other coach in major college football, but was relieved of his duties in the wake of the Jerry Sandusky scandal in late 2011. 

Reference
ESPN.com. (2012, January 23). Joe Paterno, 85, dies in state college. Retrieved from http://espn.go.com/college-football/story/_/id/7489238/joe-paterno-ex-penn-state-nittany-lions-coach-dies-85-2-month-cancer-fight

 

Sunday, May 11, 2014

6-2: Social Media Tools

There is no doubt that social media has brought enormous changes to the way information is communicated to the masses.  Both corporations and charitable organizations utilize these tools for various reasons.  In the case of corporations, social media is a key tool in communicating values, creating brand awareness and loyalty, and on an increasing basis, a way for customers to communicate in real-time with corporate representatives.  For charitable organizations, social media serves as a way to bring an issue to light or to demonstrate a need for assistance from the public, such as in times of disaster or emergency.  For this analysis, I chose one of my favorite charities, Our Hen House (www.ourhenhouse.org) to review the ways they utilize social media to communicate with the public. 
 
Our Hen House is a 501(c)(3) organization that is dedicated to the cause of animal rights and its stated mission is “to effectively mainstream the movement to end the exploitation of animals” (www.ourhenhouse.org).  I realize that this is a polarizing topic, but my purpose with this blog post is not to proselytize on the subject of animal rights, but rather to analyze how OHH uses these tools in order to achieve their mission by their stated method: 

Our Hen House produces resources that you can use in order to find your own way to create change for animals.  Using video, audio, interviews, reviews, and the written word, it provides daily updates on what you need to create change. Changemakers come in all shapes and sizes –artists, grassroots activists, academics, lawyers, students, business moguls, media darlings, etc. No matter what your niche is, Our Hen House aims to give you what you need to be part of a new world for animals (www.ourhenhouse.org/About).

It should be noted that the website serves as the main “hub” for access to all of the social media tools and more, including a weekly TV show, a mode of donating to the organization, a news tracker, and reviews and columns, as well as space for member-created content. 

Facebook
Through OHH’s Facebook page (https://www.facebook.com/OurHenHouse), followers are notified when new podcasts or other content such as blog posts are loaded to the main website.  In addition, links to news items of interest to followers, culled from various other news sites, provide a quick way to access the most up to date information including links to provide a “deeper dive” into a particular item.  This format encourages engagement and the sharing of information across the Facebook platform, information that may not show up in a standard news feed. 

RSS Feed
OHH’s RSS feed (www.ourhenhouse.org/shortfeed/default) offers followers another way to access information quickly.  Updates, including those which are also posted to Facebook, are listed by date and easily accessible via applications such as Feedly or Bloglovin’ as well as through smartphone technology via the web.  This RSS feed provides another level of connectivity to followers who may not participate in other social media tools such as Facebook or Twitter, or may not have time to search through the main OHH website for the article they want to read or podcast they want to listen to. 
 
Podcast
OHH’s podcast (http://www.ourhenhouse.org/podcast/) is a weekly audio show hosted by the founders of Our Hen House, Mariann Sullivan and Jasmin Singer.  It offers listeners an entertaining and informative view of the world of animal rights.  The podcasts deal with personal stories of both Mariann and Jasmin, as well as discussions of news items and interviews with personalities involved in the animal rights movement.  The podcasts are supported by donated funds, and has been named an official honoree of the 2013 Webby Awards. 

These are just a few of the tools that OHH uses in order to spread its message of animal rights in support of its stated goal.  Recently a venture within the world of e-publishing was announced, and the first work in that vein was released.  The website also offers general information regarding what animal rights and veganism are, and further information for anyone who is interested to get involved.  In the world of animal rights, there are many voices, but I always appreciate the voices of Mariann and Jasmin, as they offer measured analysis and tone of what is almost always a hot button issue that tends to put people on the defensive.  Their use of social media and outreach, and even the fact that they have “put themselves out there” in such an open way is admirable. 

 

 

Sunday, April 20, 2014

3-2: Unrestricted Web Publishing

Evaluating the validity of information accessed online is important today because in a time where anyone has the ability to post information on the web, credibility must come into question.  Consumers must ask questions regarding whether the author has any expertise in the area he or she is writing about, what sources he or she is utilizing, and be able to identify whether any bias may be involved.  It is all well and good for a doctor to post on blogs and websites about a new miracle cure for weight loss, but if that doctor is not board-certified or has any experience beyond perhaps a medical degree obtained from a school with a less than stellar reputation, and the claims are not supported by any kind of research but merely a few anecdotal success stories that may or may not have been bought and paid for, the likelihood of those claims having any real sustainability are pretty small. 

For this exercise, I accessed an article from the New York Times website titled “House calls are making a comeback” by Milt Freudenheim, published online on April 19, 2014.  This article details the rise in the use of palliative care to treat those with chronic conditions that are not necessarily better addressed within a hospital setting.  Freudenheim has been the Times’ health care reporter for quite a while, since 1993, based on a Google search I did, and has been with the Times since 1979, based on his LinkedIn profile, so while he is not offering medical opinion, I believe his years of experience reporting on issues within the health care sector makes him a reliable source. 

Within the article, Freudenheim utilizes not only the experiences of patients who have utilized palliative care services, but also physicians who head the palliative care services departments of various well-regarded hospital systems throughout the country.  Palliative care is often confused with end of life or hospice care, a misconception that Freudenheim attempts to rectify within his article as he details the holistic approach to not only making and keeping patients comfortable and free from pain, but also attending to their mental well-being.  The article links to a study, completed in 2007, which tracks the level of satisfaction patients with terminal illnesses experienced with the use of palliative care services.  Today, doctors and health care organizations are using this model to expand the scope of service to cover patients who would benefit from such high touch care without the need to be in a hospital setting.  Within the palliative care spectrum, physicians and care managers work with primary care physicians and specialists including mental health specialists to manage the overall care of the patient to ensure that the quality of life is the highest possible.   All of this is done with the intended goal of not only caring for the patient, but lessening hospital re-admittance issues that can be so prevalent with patients with chronic conditions such as heart disease. 

With the passage and subsequent implementation of the Affordable Care Act (ACA), there was much rhetoric surrounding what some perceived to be “death panels” within the bill, and a great deal of attention was paid to such claims.  However, under the ACA, Accountable Care Organizations, or ACOs, which are a by-product of the law, offer services such as palliative care, as a way to serve the needs of the patient and help to lower the health care costs associated with hospital stays.  While ACOs are an added level between the patient and their physicians, serving in a more administrative role, they hardly sounds like the supposed “death panels” that were being touted by those who opposed the ACA as a body of bureaucrats that would decide which patients would receive care and which would not, thus determining who would live and who would die.   As the process moves further along, articles such as this can only help to dispel the great deal of myth and misinformation that continues to surround this legislation even as more milestones toward its full implementation are passed.   However, as with all online resources, as Montecino states, “it is imperative for users of the Web to develop a critical eye to evaluate the credibility of Internet information” (1998). 

Freudenheim, M. (2014, April 19). House calls are making a comeback. Nytimes.com. Retrieved April 20, 2014, from http://www.nytimes.com/2014/04/20/business/house-calls-are-making-a-comeback.html?ref=us

Montecino, V. (1998, August). Helpful hints to help you evaluate the credibility of web resources. Retrieved April 2014, from http://mason.gmu.edu/~montecin/web-eval-sites.htm