Sunday, June 15, 2014

11-2 The Writer's Perspective

Stories come to us as wraiths requiring precise embodiments. Running seems to allow me, ideally, an expanded consciousness in which I can envision what I'm writing as a film or a dream. I rarely invent at the typewriter but recall what I've experienced. I don't use a word processor but write in longhand, at considerable length. (Again, I know: writers are crazy.)  - Joyce Carol Oates

For as long as I can remember, I have wanted to write, had the urge and desire to create works that would convey depth, emotion and experience to the reader, to make them think, feel and react.  It has been something I have worked at for a long time, with small bursts of success here and there, most often in terms of my professional life, where my ability to turn a phrase or summarize a technically complicated idea into a concise and salient point will be met with a “good job” by a co-worker or supervisor.  When it comes to my personal writing, however, I have been lax as of late.  While I have participated in National Novel Writing Month (an exercise that challenges one to write 50,000 words in 30 days during the month of November) for the last five years and “won” (completed the challenge) four of those years, I have failed to keep up with the momentum that the daily practice affords me, and reading through the process as described by Joyce Carol Oates in “To Invigorate Literary Mind, Start Moving Literary Feet”, was a refreshing and completely identifiable description of the task of writing and the necessarily solitary practice it is. 

Oates, one of America’s most prolific and varied writers, is a master of the written word.  Even the article is poetry on the page, and pulls the reader in to the scene she sets as she compares the practice of running to the practice of writing.  Her descriptions of the “mindlessness” of running, of how it is in and of itself a meditative act that affords her the opportunity to lose herself in thought, is one that I believe many writers would agree with, because it is often within the mundane tasks of day to day life that the little bursts of inspiration can materialize and demand attention be paid.  It is often when one’s mind is engaged in something that is so automatic that the freedom to create, to imagine worlds and characters, can rise up. 

As I have progressed in this course and reflected more and more on the use of social media by writers and readers, it appears that while the process Oates details still remains solitary and meditative, the ways in which those works are consumed, interpreted and disseminated has changed.  Between Facebook, Twitter and blogs, as well as other platforms, writers have a myriad of ways to market themselves and their work, a task traditionally handled by publishing companies.  As the world of self-publishing has boomed, writers who are truly motivated to get their works in as many hands as possible are driven to get their names and works out among the worldwide audience available to them via the Internet, and the possibilities are almost limitless.  A quick review of the books listed on the Amazon Kindle application bears this out, as many writers have chosen to forego the traditional publishing route and utilize services provided by on-demand publishers such as Amazon Kindle Direct, Lulu, etc.  Just as the internet has given power to the reading audience to comment and determine which entertainment products might be successful, so to have these new tools available to writers allowed them to market their books directly to audiences that might have an inherent interest in their works.  Through my own presence within vegan groups on social media, I have discovered many cookbook and animal rights authors that I might not have otherwise known about any other way, because these authors make themselves open and available via social media as a way to connect with their target audience.   

Reference:

Oates, J.  (1999, July 18).  To invigorate literary mind, start moving literary feet.  The New York Times.  Retrieved from http://www.nytimes.com/library/books/071999oates-writing.html

Sunday, June 1, 2014

9-1 - Multimedia Tools

The ways in which information is delivered has evolved at a drastic pace over the last few years.  With the rise in the use of social media such as blogs as a mode of communicating information, the use of multimedia has risen as well.  Multimedia tools have become so prolific in their use, as Sniderman notes, “A website without multimedia is like a cupcake without icing: Functional but lacking. These days, all manner of web pages from huge company sites to small business blogs are expected to add audio, photo, or video to their posts and homepages” (2010).  From news sites to even privately run blogs, the use of multimedia helps to add to the message, providing a more robust experience for the reader or viewer.  

Within the article Snow Fall: The Avalanche at Tunnel Creek (2012), the use of multimedia tools gave the story of the avalanche a lot more depth.  The videos and maps provided a great deal of background information to enhance the story, making for a more well-rounded story that held human interest as it detailed the facts of the episode, and also provided a great deal of information related to the weather conditions that lead to the dire situation the skiers found themselves in.  Reading this article as someone who is not a skier and not well-versed in snow conditions and other terms related to the sport, I appreciated the explanatory maps and terminology that Branch provided, as it provided a level of detail that would not have been available within a simple newspaper story. 

As an example of a corporation’s use of multimedia, Catamaran Corporation, a prescription benefit management company (http://www.catamaranrx.com/) utilizes multimedia tools to convey the company’s services to potential and current clients.  The use of a video detailing a new service offering within the specialty pharmacy segment further demonstrates the company’s commitment to provide unique service offerings to their clients and members.  The video demonstrates the personalized member engagement service offered to those receiving specialty medications for chronic conditions that many times must be self-administered.  Through the video conferencing, patients are able to discuss topics such as potential side effects with a registered pharmacist.  A PowerPoint presentation of the “Catamaran Difference”, a company-wide initiative centered on building accountable and reputable relationships with clients is also provided, as are links to Catamaran’s Twitter and newsfeed in order to provide information regarding industry updates and clinical trends.  The overall messaging of the site provides a cohesive overview of the company as a whole, and the use of multimedia helps to push the message of “stay well ahead”, the company’s motto.   

References

Branch, J. (2012). Snow fall: the avalanche at Tunnel Creek. The New York Times. Retrieved from http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek.

Sniderman, Z. (2012, Jul 28). How to: add multimedia to your blog. Mashable. Retrieved from http://mashable.com/2010/07/28/add-multimedia-to-blog/.